Character begins with the ingredient

Character begins with the ingredient — sweet potato, barley, rice, brown sugar, buckwheat. The same craft, entirely different faces.

When in doubt, choose by ingredient. Keep this in mind for your next visit to the liquor store.

焼酎の個性は、まず原料から。芋、麦、米、黒糖、そば。同じ蒸留でも、香りはまったく違う顔を見せます。

迷ったら、原料で選ぶ。酒屋で迷ったときの手がかりに。